Top 5 Beauty Retail Apps in Ghana in Q4 2023

In Q4 2023, the beauty retail app market in Ghana saw varied performance among the top 5 applications. This analysis uses data from Sensor Tower to provide insights into their weekly downloads, revenue, and active user trends.

FrimpsMan Cosmetics Shop experienced notable fluctuations in downloads. Starting with 261 downloads in the last week of September, the app saw a peak of 1K downloads in the week of October 23. However, downloads gradually decreased to 167 by the end of December. Despite these download variations, the app did not generate any revenue during this period.

Oriflame had a steady but low download rate, beginning with 87 downloads in mid-October and declining to 20 by the last week of December. Active users for Oriflame showed a modest increase from 10 in mid-October to 44 by the end of December.

Nykaa – Makeup/Beauty Shopping saw minimal movement in downloads, starting at 18 in late September and dropping to 6 by the end of December. Active users for Nykaa varied more significantly, starting at 51 in late September, peaking at 100 in mid-December, and ending at 86 by the end of the quarter.

Korean Skincare EU also had low download numbers, beginning with 23 in late September and ending with 9 by the end of December. Active users showed a steady increase, starting at 34 in late September and reaching 58 by the end of the year.

Clarins Product Library had a brief activity spike in early November with 103 downloads but dropped to just 3 downloads by mid-November. No active user data was available for this app.

These insights reflect the dynamic nature of the beauty retail app market in Ghana for Q4 2023. For more detailed analysis and insights, visit Sensor Tower.